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PPC Advertising

PPC - Although search engine optimization is the most effective means of promoting a website, the problem with search engine optimization is that it can take up to a year before a website starts ranking well for competitive keywords. The situation is further compounded by the fact that search engines continuously recalculate their rankings, and a search engine optimizer has to stay on top of his game to achieve top rankings on a regular basis. The odds are stacked against new websites as Google takes nearly 3 months before it starts calculating a website’s ranking /PageRank and any changes to a website take almost a month before materialising into search rankings.